Full Anaylsis of One Music Magazine

NME is the longest published music magazine in the world. It was first launched in 1952, and since then NME has always been a success. Every week it proves the audience with the latest and up to date music and best albums and singles. The award winning http://www.nme.com which was launched in 1966, has grown to be one of the biggest commerical music sites in Europe. Its current readership is 411,000 and the circulation is at 56,284. The target audience for NME is around 17-30 year old, with around 73% of the readers being male, and 27% being female. The website and the magazine both contribute to the target audience by showing the latest gigs and festivals that are happening within the year, so this shows that the people reading the NME magazines and visiting the website enjoy the music and festivals that are being presented and therefore are liked by the younger generation. It is a weekly published magazine, which can be a regular feature or item to buy in a persons life. I believe that the magazine is based mainly for students, due to them having the money to pay for this magazine every week and also having the time to read it. With the cover price being £2.20, it is affordable for students to purchase on a weekly bases. The advertising in NME's magazine and shown on the website would also be a big part of the readers life. To be interested in the magazine, you would also have to be interested in the stuff that NME are advertising. For example, the advertising shown in MNE's magazine are McDonald's, Budwiser, brands such as Vans, Converse, aftershaves and perfumes like Hugo and Diesel; these items would relate to the reader as part of their life. The younger generation are known to be fashionable and be wearing the latest trends and brands. By advertising brands such as Vans, it fits well with the target audience NME has. Mcdonalds is a good advertisement to have in NME because students are classed and seen as lazy, and who don't cook for themselves, so by showing fast food, its perfect for them as its quick, simple and cheap. Budwiser is also a good advertisement to add into NME as students are known to excessively drink, therefore publishing Budwiser and other alchohlic drinks would fit nicely. They also advertise things that would suit or help students such as The Guardian, The Sunday Times etc.